Why only 1% of world’s diamonds are selected as Forevermark, De Beers Group explains

Forevermark is one of the two diamonds brands from The Da Beers Group of Companies, which has a leading role in the diamond exploration, diamond mining, diamond retail, diamond trading and industrial diamond manufacturing sectors. Each Forevermark Diamond is inscribed with a promise. A promise that it is beautiful, rare and responsibly sourced!

Less than 1% of the world’s diamonds are Forevermark. Here is what makes them special:

  • Beauty beyond the 4Cs: Each Forevermark diamond is put through a selection process which is so stringent that less than 1% of the world’s diamonds make the good grade. The company goes beyond the usual standards of cut, clarity, colour and carat to bring you only the most beautiful diamonds. The quality of the rough diamond, the precision of the cut and even the excellence of polish is assessed before a diamond is deemed worthy of a Forevermark inscription.
  • Ethical and responsible sourcing: As a part of the Da Beers Group, Forevermark draws on more than 128 years of expertise and has an unconditional commitment towards ethical and responsible sourcing. A unique inscription at the heart of each Forevermark diamond is an assurance of its quality and integrity.
  • Quality-conscious retailers: The retailers of Forevermark Diamonds are selected just as meticulously as their diamonds are. This is why you will find a Forevermark diamond only at a certain authorised jewellers in the country.

Forevermark diamonds are available from 0.14 carat upwards. They are inscribed with an icon and unique identification number which are invisible to the naked eye. This inscription helps keep Forevermark diamonds distinguishable from synthetic diamonds, which are otherwise identical to mined diamonds, and maintain scarcity.

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