Taking local traditions to global destinations.
Representing the roots of Indian culture, the saree’s popularity saw an international demand and a need to export.
FedEx Express provides access to over 220 countries and territories, giving Pothys the global distribution network they need to reach customers the world over. FedEx connects you to world of opportunity. The advert also shows Varun Ramesh who is the managing director of Pothys.
Pothys company was started in 1920s by Moopanar, the great grandfather of Varun Ramesh. The company then moved to Chennai, the biggest city in Tamil Nadu in 1999 and from that company have established ten showrooms across Tamil Nadu, Pondicherry and Trivandrum in Kerela. The culturally rich land of Kanchipuram is not only renowned for its distinct temples but also for its unique sarees. “When these hand crafted sarees are much loved and bought all over the world, we experience a great sense of price,” says Chief Weaver P.T. Kannan.
“Saree is such a big aspect of any Indian woman’s life, for customers, for people living outside India, for them to be still with the roots of Indian culture and heritage. We started doing online business on a very small scale, about 4-5 years ago. Last two and half, three years I have seen e-commerce has really boomed in India. When you see customers picking up their wedding sarees just by looking at a couple of pictures online, it shows how much they trust us. Since we are a brick and mortar store, it’s completely different experience for the customers,” says Varun Ramesh, Managing Director of Pothys.
“Having someone like FedEx help us, that was very useful. We installed FedEx software in our system so that we can prepare the airway bill very easily here and we are forwarding the packages to the FedEx office for shipment via the services we select,” says Kuppuswamy Iyer, Supervisor E-Com Division.
Varun Ramesh further says, “Through FedEx insights, we receive regular reports as to where our customer packages are. We identified London as one of the biggest markets and it’s been extremely successful for us. With the near real time tracking we can know the location of the shipments. Our signature brands are Samudrika, Parampara, Vastrakala and Mayuri soft silk. To carry the Indian heritage and culture throughout globally, I think this is the right platform.”
Earlier knows as Federal Express, American company FedEx Express is the world’s largest airline courier weights. It’s a cargo airline division of FedEx Corporation.
Learn more at fedex.com/in/global