Mirinda wants mothers & fathers to take “Release the Pressure” pledge

This exam season, resolve the release the pressure and join 13,38,732 parents who have already taken this pledge. To pledge, give a missed call to 08866288662 or visit at www.releasethepressure.in. Teenagers, especially when taking their board exams, are under a lot of stress to perform well and excel. Exam pressure is one of the leading causes for depression among teenagers. The advert showcase the cap of Mirinda bottle which reads –

The Pressure
Mom & Dad

Reports (National Crime Records Bureau – Accidental Deaths & Suicides in Indai 2015) show that exam pressure and pressure to perform is one of the leading causes for depression and suicidal tendencies amongst teenagers. The campaign aims to raise awareness about exam stress on teens. #ReleaseThePressue is an initiative by Mirinda.

Mirinda contains no fruit, contains added orange flavour.

Watch Mirinda Release The Pressure TVC –

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