Celebrate the colours of holi with the spirit of kesar (saffron), Vimal wishes you a happy holi. The advert showcase a bucket full of kesar with a water gun dipped into it.
Vimal is a pan masala with a goodness of kesar. The product is marked veg, though it’s sold with a disclaimer that chewing of pan masala is injurious t health, not for minors. Vimal pan masala has 0% tobacco and no added nicotine.
Vimal pan masala slogan: Daane Daane mein kesar ka Dum (Power of kesar in every grain)