Audi USA has released their new Super Bowl commercial with a headline: Audi #DriveProgress Big Game Commercial – “Daughter”. Advert showcase Audi’s commitment to equal pay for equal work. The ad got severe criticism with 14,000 plus dislikes over only 879 likes. In 24 hours video has got 20,99,884 views on YouTube.
The starts showing a daughter taking part in a kids car race with boys. Her father watching from audience does the voice over saying, “What do I tell my daughter? Do I tell her that her grandpa is worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets? Or maybe, I will be able to tell her something different.”
The girl wins the race and her father takes her to their car which is an Audi S5. The commercial then shows the message, “Audi of America is committed to equal pay for equal work. Progress is for everyone.”