Mirinda wants mothers & fathers to take “Release the Pressure” pledge

This exam season, resolve the release the pressure and join 13,38,732 parents who have already taken this pledge. To pledge, give a missed call to 08866288662 or visit at www.releasethepressure.in. Teenagers, especially when taking their board exams, are under a lot of stress to perform well and excel. Exam pressure is one of the leading causes for depression among teenagers.┬áThe advert showcase the cap of Mirinda bottle which reads –

We
Release
The Pressure
Love,
Mom & Dad

Reports (National Crime Records Bureau – Accidental Deaths & Suicides in Indai 2015) show that exam pressure and pressure to perform is one of the leading causes for depression and suicidal tendencies amongst teenagers.┬áThe campaign aims to raise awareness about exam stress on teens. #ReleaseThePressue is an initiative by Mirinda.

Mirinda contains no fruit, contains added orange flavour.

Watch Mirinda Release The Pressure TVC –

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